SizeĪ chosen font size should be big enough to read but not so large that it’s overwhelming. For example, highway signs are evolving from using Highway Gothic to Clearview, which are both Sans serif fonts, to solve readability issues caused by halation. Not all Sans serif fonts are equal though. Sans serif fonts are often found on signage, maps, and websites because they are easier to read. Futura, Arial, and Helvetica are examples of sans serif fonts. Sans serif fonts are more modern and are designed to imitate human handwriting today. Although the complete history of serifs is not known, some believe it’s tied to the extra brushstrokes that calligraphers added to the written word. In addition to being associated with institutions like the New York Times and other brands with a long history, serif fonts are also easier to read at smaller sizes. An example of a serif font is Times New Roman, which looks like the printed letters from a typewriter.
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A serif font has more of a professional and authoritative style. Serif vs Sans SerifĪ serif refers to the small lines attached to a font. Each individual font represents some change to the general typeface. A font itself is a variation on a typeface, which is defined as the lettering design. There are seven main elements of font typography that influence impression and readability. Your potential clients should recognize your firm’s fonts along with the other key elements of your brand, like your logo (especially its shape from a distance)and color palette.ĭistinguishing your law firm from competitors is essential, and the consistent use of your font is one way to accomplish that. Unique fonts can help set you apart from the competition. It’s style stands out so much that detracts from the message that’s trying to be conveyed-the exact opposite of what you want. Avoid using it in any business materials and be mindful that your employees aren’t using it in their emails either.
One font that is perceived as unprofessional is Comic Sans. If your font is too cavalier, hard to read, or unprofessional, it’s too easy for the reader to keep scrolling on social media or to hit the “back” button. People form opinions on the web in around 17 milliseconds. At first glance, font selection might seem simple: choose a font that appeals to you and the other partners of the firm, right? Good fonts are not only more readable, but they can also add class and style to the content on your site. But both are important for online media where you often have a limited time window to make an impression - especially when there’s a small screen involved. Readability and accessibility are important for designing printed items, like business cards, law firm letterhead, and brochures. For example, fonts like Brush Script aren’t great because they’re difficult to read. Selecting a font because it seems unique can backfire if other people have a difficult time reading it. While some fonts are hard to read at first glance, others might be more difficult to spot. Illegible fonts can also handicap your law firm’s SEO initiatives and impact your rankings on search engines if visitors are bouncing away shortly after landing on your site. Legibility comes down to how clearly a reader can decipher each character. Illegible fonts hurt the reader’s eyes and may open your business up to ADA issues.
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You’ll want to choose a font that can be used consistently across various online and offline mediums-including those that are trickier to print on like clothing, decals for glass surfaces, and office supplies. Why Fonts Matterįonts matter for a variety of reasons, including readability, making a professional impression, and brand recognition. Readability supersedes branding when it comes to font choice.
sans-serif) are the best for accomplishing this.
The best fonts for your law firm’s website and advertising are those that are easy for people to quickly glance at and process the core message you’re conveying.
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